Business Spotlight: Karen Richards, Aularale Cosmetics
Beauty Consultant for Aularale Cosmetics
Hometown: Montgomery, Alabama
Birthplace: Greenville, Alabama
High School: Lomax-Hannon High School
College: Alabama State University
Degrees: Masters in Guidance Counseling and Educational Leadership & Administration
Q: How long have you been a beauty consultant?
A: I’ll be going on my third year.
Q: How’d you get started as an Aularale beauty consultant like?
A: I met the company owners at a conference and they did a makeover on me.
Q: How do you stay at the top of your game and compete with other beauty consultants?
A: I do conferences, conventions and one-on-one presentations. You just have to get out there and make your contacts.
Q: Have you made any mistakes over the years that you’ve learned from or can use to advice other people on a similar path?
A: Never stop talking to people. You talk and present to everyone, male and female.
Q: What do you get out of your career and why did you decide to become a beauty consultant?
A: I love the products. Initially, I just wanted something to occupy my spare time and to make a little extra money. I enjoy meeting people and helping them feel good about themselves.
Q: What other products besides makeup do you carry?
A: We have skin care products and anti-aging products. It’s a full line of glamour and skin care products. Everything from matching nail polishes to lipsticks and blushes. We also have a foot cream and an herbal relief spray [that’s] used to help with aching joints and muscles. We have skin care products for men as well.
Q: Do you use the products yourself? If so, what are some of your favorite products?
A: Yes, I do. I like the anti-wrinkle peptide serum, the skin rejuvenating cream, I love the mask, the moisturizers and the foundations are really good. I wear the powder, the eyeshadow—all of it.
Q: What advice would you give first time makeup users?
A: I would ask them first if they’re having any skin care problems. But the first thing I’d offer them is the skin care products to make sure they’re getting a very good regiment to help clear up minor skin products. The makeup is used to enhance their natural beauty and cover up some natural flaws.
Q: Do you have any special promotions right now?
A: We have a holiday sale. Holiday lotions, stocking stuffers, bath and shower gel, etc.
Q: Do you recruit other beauty consultants?
A: Yes. There’s opportunities for men and women to become cosmetic consultants or to become independent distributors.
Q: What’s next for you?
A: Just keep sailing and keep learning about the business. Every day is an opportunity to learn and meet new people.
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