Business Spotlight: Karen Richards, Aularale Cosmetics

Karen Richards

Beauty Consultant for Aularale Cosmetics

www.aularale.com

Karen Richards, Aularale Cosmetics.jpg

 

Hometown: Montgomery, Alabama

Birthplace: Greenville, Alabama

High School: Lomax-Hannon High School

College: Alabama State University

Degrees: Masters in Guidance Counseling and Educational Leadership & Administration

 

Q: How long have you been a beauty consultant?

A: I’ll be going on my third year.

 

Q: How’d you get started as an Aularale beauty consultant like?

A: I met the company owners at a conference and they did a makeover on me.

 

Q: How do you stay at the top of your game and compete with other beauty consultants?

A: I do conferences, conventions and one-on-one presentations. You just have to get out there and make your contacts.

 

Q: Have you made any mistakes over the years that you’ve learned from or can use to advice other people on a similar path?

A: Never stop talking to people. You talk and present to everyone, male and female.

 

Q: What do you get out of your career and why did you decide to become a beauty consultant?

A: I love the products. Initially, I just wanted something to occupy my spare time and to make a little extra money. I enjoy meeting people and helping them feel good about themselves.

 

Q: What other products besides makeup do you carry?

A: We have skin care products and anti-aging products. It’s a full line of glamour and skin care products. Everything from matching nail polishes to lipsticks and blushes. We also have a foot cream and an herbal relief spray [that’s] used to help with aching joints and muscles. We have skin care products for men as well.

 

Q: Do you use the products yourself? If so, what are some of your favorite products?

A: Yes, I do. I like the anti-wrinkle peptide serum, the skin rejuvenating cream, I love the mask, the moisturizers and the foundations are really good. I wear the powder, the eyeshadow—all of it.

 

Q: What advice would you give first time makeup users?

A: I would ask them first if they’re having any skin care problems. But the first thing I’d offer them is the skin care products to make sure they’re getting a very good regiment to help clear up minor skin products. The makeup is used to enhance their natural beauty and cover up some natural flaws.

 

Q: Do you have any special promotions right now?

A: We have a holiday sale. Holiday lotions, stocking stuffers, bath and shower gel, etc.

 

Q: Do you recruit other beauty consultants?

A: Yes. There’s opportunities for men and women to become cosmetic consultants or to become independent distributors.

 

Q: What’s next for you?

A: Just keep sailing and keep learning about the business. Every day is an opportunity to learn and meet new people.

 

BlackTie Magazine is a lifestyle magazine based in Montgomery Alabama from the African American perspective. The culture of the publication is set on helping locals get informed, get inspired, and get involved. At BlackTie Magazine, we understand that there are many positive and inspirational people of color doing big things in the area, which is why we created a platform where we can help celebrate and honor those who are doing just that!

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